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www.JonathanSmith.com.au
Category Archives: Increasing revenue
Customer service cultures
Last year I had a couple of experiences highlighting why social researchers suggest people are becoming disengaged and cynical about government, and also why people often say rude things about public servants. To me they are very powerful examples of … Continue reading
The only six businesses in the world?
In the ongoing search to understand business and help organisations be more effective, I’m currently researching a framework to describe the fundamental nature of all businesses in the smallest logical number of categories. I’m thinking of this as the ‘periodic … Continue reading
Risk management: Part 3
Look back at earlier posts on risk management: [Part 1] [Part 2] Part 3 Risk management vs risk avoidance In some circles, especially in non-commercial sectors, ‘risk management’ is commonly confused with ‘risk avoidance’. And you don’t have to be a genius to … Continue reading
Risk management: Part 2
More on risk management: [Part 1] Part 2 [Part 3] Risk management plan One common approach to risk management is to create a risk management plan. The process of creating such a plan can be fun, as a whole bunch of … Continue reading
Risk management: Part 1
Risk management and other buzzwords ‘Risk management’ has joined the growing lexicon of management terms being bandied around to make the speaker sound impressive and knowledgeable, while the original meaning has been steadily eroded. When people start latching on to … Continue reading
Measurement 101
I love measuring things. Maybe it’s because I was deprived of good quantitative data during my formative years studying a liberal arts degree. Or maybe it’s because the first thing I ever seriously tried to measure was my own work … Continue reading
The Balanced Scorecard
The Balanced Scorecard (BSC), created by Arthur Schneiderman and popularised by Kaplan & Norton, is a commonly used framework for setting organisational performance measures along four dimensions: How do customers see us? What internal processes must we excel at? How … Continue reading
Dilbert on marketing
The timeless wisdom of Scott Adams. This is going straight on the wall.
Posted in Increasing revenue, Positioning for the future, Quality, Two-way communication
Tagged Dilbert, marketing, Scott Adams, word of mouth
1 Comment
Minds at work?
Troy Ginbey, from Tune in Tokyo, and I have been having a debate about the Minds at Work website. I kind of like the way they’ve tried to incorporate a sense of what they do and how they do it … Continue reading
Not Brad and Ange
It’s never trendy to say anything nice about Telstra, but they certainly do tell a good story. The Brad and Emma ads have divided commentators. Some people hate them. I must admit I love them, but that’s not the point … Continue reading
Posted in Increasing revenue, Two-way communication
Tagged advertising, brad and emma, brand, Telstra
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