Tag Archives: public sector

Customer service cultures

Posted on January 9, 2013 by Jonathan Smith

Last year I had a couple of experiences highlighting why social researchers suggest people are becoming disengaged and cynical about government, and also why people often say rude things about public servants. To me they are very powerful examples of … Continue reading →

Posted in Decreasing costs, Increasing revenue, Positioning for the future, Quality, Two-way communication | Tagged Cultural change, customer, customer relationship management, engagement, government, marketing orientation, public sector, service, stakeholder, two-way communication | Leave a comment

GenerationOne

Posted on July 24, 2010 by Jonathan Smith

The GenerationOne TVC is a very powerful piece of communication, a most graphic, direct, effective way of expressing exactly what’s meant when we talk about ‘the gap’ between Indigenous and non-Indigenous Australians. This is a very complicated, multi-layered issue, and … Continue reading →

Posted in Positioning for the future, Two-way communication | Tagged advertising, Australia, GenerationOne, government, Indigenous, private sector, public sector, social marketing | 1 Comment

Marketing orientation in government

Posted on July 16, 2010 by Jonathan Smith

There’s a lot of debate in the public sector about whether it’s ‘appropriate’ to adopt management techniques from the private sector. For five and a half years I encouraged various government agencies to adopt what I thought of as a … Continue reading →

Posted in Uncategorized | Tagged brand, customer, customer relationship management, delivery, government, marketing orientation, NFP, not for profit sector, private sector, public sector, service | 1 Comment

Tag Archives: public sector

Customer service cultures

Marketing orientation in government

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