I kind of like the way they’ve tried to incorporate a sense of what they do and how they do it in the interface for their site.
Troy, while he appreciates the cleverness, thinks the interface is a bit clunky and not that intuitive to use.
His argument, basically, is: if you think about why people innovate in the first place, innovation is largely used to solve a long standing problem.
It’s fine for Minds at Work to create something new to prove they can innovate but, if they want to demonstrate they are good innovators, the challenge is to create a new way to navigate their website that would provide a better experience for the user, or solve a problem.
In other words: 8/10 for having an idea; 4/10 for implementation, testing and usability.
What do you think? Is their site gratuitous cleverness lacking in execution, or does it tell a story in an engaging new way (or both… or neither…)?
If anyone from Minds at Work stumbles across this article, comments are most welcome.