The timeless wisdom of Scott Adams. This is going straight on the wall.
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www.JonathanSmith.com.au
Jonathan Smith - turning strategy into reality 
Gold! Sadly it’s a reflection of some markets and attitudes towards marketing. Some really don’t believe there is a strategy behind it or that it contributes to the overall strategy of the company service and culture, even though what they are currently doing isn’t working. That’s where the fun begins.