Category Archives: Increasing revenue

Dilbert on marketing

The timeless wisdom of Scott Adams. This is going straight on the wall.

Posted in Increasing revenue, Positioning for the future, Quality, Two-way communication | Tagged , , , | 1 Comment

Minds at work?

Troy Ginbey, from Tune in Tokyo, and I have been having a debate about the Minds at Work website. I kind of like the way they’ve tried to incorporate a sense of what they do and how they do it … Continue reading

Posted in Increasing revenue, Positioning for the future, Quality, Two-way communication | 2 Comments

Not Brad and Ange

It’s never trendy to say anything nice about Telstra, but they certainly do tell a good story. The Brad and Emma ads have divided commentators. Some people hate them. I must admit I love them, but that’s not the point … Continue reading

Posted in Increasing revenue, Two-way communication | Tagged , , , | Leave a comment

McCain (not so) sweet potato superfries

Why does the McCain sweet potato superfries ad annoy me so much, every time I see it? First reason: if you’re thinking ‘what the hell is he on about’ that pretty much speaks for itself. Second reason: it’s lazy. There’s … Continue reading

Posted in Increasing revenue, Two-way communication | Tagged , , , , , , | 7 Comments