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Author Archives: Jonathan Smith
Complex adaptive systems, fractals and Gaia
This is really intended as a side-bar to draw together a few related concepts: Gaia theory, fractals, and complex adaptive systems. If you’re already familiar with all three, you may want to skip this post and go read this, instead. … Continue reading
Two reasons to be happy
Sometimes being human can be overwhelming, especially if we care about the planet and the people on it. So here are two reasons to be happy: 1) Action and change is happening all around you, all the time. Think about … Continue reading
Mental health part one – Open Space
Back in 2008 the Health Department hosted a day-long community consultation forum, seeking input on the following question: ‘What can we ALL do to better the mental health of ALL West Australians?’ My interest in the event was three-fold: As … Continue reading
Posted in Positioning for the future, Two-way communication
Tagged Brendan McKeague, communication, community consultation, Cultural change, engagement, government, health, mental, NFP, not for profit sector, Open Space, prevention, resilience, service, social marketing, stakeholder, two-way communication
6 Comments
Not Brad and Ange
It’s never trendy to say anything nice about Telstra, but they certainly do tell a good story. The Brad and Emma ads have divided commentators. Some people hate them. I must admit I love them, but that’s not the point … Continue reading
Posted in Increasing revenue, Two-way communication
Tagged advertising, brad and emma, brand, Telstra
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The ‘race’ card
Election debate 2010, what a let-down. There was way more passion and heart in the Masterchef final. Maybe it’s just a function of growing older and more aware of the strings at work behind the puppet show, but it seems … Continue reading
Posted in Positioning for the future, Two-way communication
Tagged asylum seekers, boat people, Cultural change, election, government, politics, race, TV
1 Comment
GenerationOne
The GenerationOne TVC is a very powerful piece of communication, a most graphic, direct, effective way of expressing exactly what’s meant when we talk about ‘the gap’ between Indigenous and non-Indigenous Australians. This is a very complicated, multi-layered issue, and … Continue reading
McCain (not so) sweet potato superfries
Why does the McCain sweet potato superfries ad annoy me so much, every time I see it? First reason: if you’re thinking ‘what the hell is he on about’ that pretty much speaks for itself. Second reason: it’s lazy. There’s … Continue reading
Posted in Increasing revenue, Two-way communication
Tagged advertising, fries, McCain, rude, superfries, sweet potato, TV
7 Comments
Marketing orientation in government
There’s a lot of debate in the public sector about whether it’s ‘appropriate’ to adopt management techniques from the private sector. For five and a half years I encouraged various government agencies to adopt what I thought of as a … Continue reading
Jonathan Smith - turning strategy into reality 