Tag Archives: social marketing

Mental health part three – “help is the sunny side of control”

Parts one and two described an application of Open Space Technology for community consultation on the subject of mental health, touched on possible vested interests within the structure of the mental health marketplace, and proposed a thought experiment: wouldn’t it … Continue reading

Posted in Decreasing costs, Positioning for the future, Quality, Two-way communication | Tagged , , , , , , , , , , | 3 Comments

Mental health part one – Open Space

Back in 2008 the Health Department hosted a day-long community consultation forum, seeking input on the following question: ‘What can we ALL do to better the mental health of ALL West Australians?’ My interest in the event was three-fold: As … Continue reading

Posted in Positioning for the future, Two-way communication | Tagged , , , , , , , , , , , , , , , , | 6 Comments

GenerationOne

The GenerationOne TVC is a very powerful piece of communication, a most graphic, direct, effective way of expressing exactly what’s meant when we talk about ‘the gap’ between Indigenous and non-Indigenous Australians. This is a very complicated, multi-layered issue, and … Continue reading

Posted in Positioning for the future, Two-way communication | Tagged , , , , , , , | 1 Comment