Why does the McCain sweet potato superfries ad annoy me so much, every time I see it?
First reason: if you’re thinking ‘what the hell is he on about’ that pretty much speaks for itself.
Second reason: it’s lazy. There’s a stereotypical baby boomer dad who’s stuck in his ways and doesn’t want to try anything new. Yawn. And there’s an attempt to generate some dramatic tension in the form of a feisty young daughter who won’t take no for an answer as she forces this old dinosaur to confront the modern reality of… sweet potato chips. And a long-suffering mum who rolls her eyes knowingly because she knows what’s coming, she’s been down this path so many times she doesn’t even bother saying anything any more (as have we, in a million other adverts).
Third reason: if I put a plate of food in front of someone and their response was: “What do you call these? What’s wrong with the old version? Well it had better taste just as good,” I would take my plate of food and give it to someone who’s more appreciative and less rude.
I don’t have any statistical evidence but it feels like his kind of casual, off-hand rudeness is becoming increasingly common in media. I think it’s particularly driven by American TV. For example, next time you watch your favourite US cop show, notice how many transactions take place without any exchange of please or thank you.