Category Archives: Positioning for the future

The ‘race’ card

Election debate 2010, what a let-down. There was way more passion and heart in the Masterchef final. Maybe it’s just a function of growing older and more aware of the strings at work behind the puppet show, but it seems … Continue reading

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GenerationOne

The GenerationOne TVC is a very powerful piece of communication, a most graphic, direct, effective way of expressing exactly what’s meant when we talk about ‘the gap’ between Indigenous and non-Indigenous Australians. This is a very complicated, multi-layered issue, and … Continue reading

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