Tag Archives: advertising

Not Brad and Ange

Posted on July 25, 2010 by Jonathan Smith

It’s never trendy to say anything nice about Telstra, but they certainly do tell a good story. The Brad and Emma ads have divided commentators. Some people hate them. I must admit I love them, but that’s not the point … Continue reading →

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GenerationOne

Posted on July 24, 2010 by Jonathan Smith

The GenerationOne TVC is a very powerful piece of communication, a most graphic, direct, effective way of expressing exactly what’s meant when we talk about ‘the gap’ between Indigenous and non-Indigenous Australians. This is a very complicated, multi-layered issue, and … Continue reading →

Posted in Positioning for the future, Two-way communication | Tagged , , , , , , , | 1 Comment

McCain (not so) sweet potato superfries

Posted on July 23, 2010 by Jonathan Smith

Why does the McCain sweet potato superfries ad annoy me so much, every time I see it? First reason: if you’re thinking ‘what the hell is he on about’ that pretty much speaks for itself. Second reason: it’s lazy. There’s … Continue reading →

Posted in Increasing revenue, Two-way communication | Tagged , , , , , , | 7 Comments