Tag Archives: private sector

GenerationOne

Posted on July 24, 2010 by Jonathan Smith

The GenerationOne TVC is a very powerful piece of communication, a most graphic, direct, effective way of expressing exactly what’s meant when we talk about ‘the gap’ between Indigenous and non-Indigenous Australians. This is a very complicated, multi-layered issue, and … Continue reading →

Posted in Positioning for the future, Two-way communication | Tagged advertising, Australia, GenerationOne, government, Indigenous, private sector, public sector, social marketing | 1 Comment

Marketing orientation in government

Posted on July 16, 2010 by Jonathan Smith

There’s a lot of debate in the public sector about whether it’s ‘appropriate’ to adopt management techniques from the private sector. For five and a half years I encouraged various government agencies to adopt what I thought of as a … Continue reading →

Posted in Uncategorized | Tagged brand, customer, customer relationship management, delivery, government, marketing orientation, NFP, not for profit sector, private sector, public sector, service | 1 Comment

Tag Archives: private sector

Marketing orientation in government

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