Tag Archives: brand

Not Brad and Ange

Posted on July 25, 2010 by Jonathan Smith

It’s never trendy to say anything nice about Telstra, but they certainly do tell a good story. The Brad and Emma ads have divided commentators. Some people hate them. I must admit I love them, but that’s not the point … Continue reading →

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Marketing orientation in government

Posted on July 16, 2010 by Jonathan Smith

There’s a lot of debate in the public sector about whether it’s ‘appropriate’ to adopt management techniques from the private sector. For five and a half years I encouraged various government agencies to adopt what I thought of as a … Continue reading →

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